The future of Trinidad and Tobago cocoa industry- August 5". 2020 [adapted from theTrinidad and Tobago Express newspaper]The announcement last Wednesday of the launch of Angostura's new cocoa Bitters is a good exampleof the future of the sector as a whole in Trinidad and Tobago: a dynamic bringing together of thehistory and heritage of the cocoa sector in T&T blended into a distinctive bottle. It is a very excitingproject that should act as an ambassador for promoting Trinitario globally.There is an opportunity in finding unique products, working with unique brands and creating a uniqueexperience. In short, getting our cocoa to be used in different places and in different ways. That couldbe bitters or it could be a range of culinary applications and distinctive value-added products likefrozen desserts, in coffee houses and ice creams. Everyone makes a chocolate bar. We in T&T can doso much more than that.Indeed, Trinidad & Tobago Fine Cocoa Company (TTFCC) is mentioned as an innovative chocolatecompany in the Caribbean region by the Lonely Planet Global Chocolate Tour. There is no reason whyT&T should not be able to capitalise on initiatives like this. We have the expertise; we have theequipment and we have the creativity so let's go!Unique experiences involve taking the consumer to experience something of origin. Allowingsomeone to go on a holiday through taste and storytelling. In Trinidad and Tobago, the future is beingable to do that. How we do that is to work on improving our online retailing, having consumers beallowed to access our products anywhere in the world and be able to ship anywhere in the world. Thishas been achieved by TTFCC through its partnership with DHL and there is no reason why anyoneelse can't do that. Graphically illustrate the productive optimum outcome of a cocoa producer.с.d.Discuss three reasons how cocoa producers may achieve economies of scale in the long-run.Discuss two methods of price discrimination that a cocoa producer may use to increaseа сое.revenues.

Price discrimination is defined as an activity opted by the producers to maximize their overall…

Answered: n that. ¿ Tobago Fine Cocoa Company…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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