Reliance Jio is launching a new affordable VR device in the Indian market. The primary objective of this would be to allow users to view content in an immersive way. But this is a new product segment in the Indian market and theres poor awareness along with no strong positioning currently. As a marketing manager, create a strategy to position this product for the Indian market and devise a GTM for its successful launch.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Reliance Jio is launching a new affordable VR device in the Indian market. The primary objective of this would be to allow users to view content in an immersive way. But this is a new product segment in the Indian market and theres poor awareness along with no strong positioning currently. As a marketing manager, create a strategy to position this product for the Indian market and devise a GTM for its successful launch. 

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