Samsung - Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Samsung - Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

il cricket LTE
9:59 AM
72%
Done cf_situational_analysis_assig..
1. Customers
Who are the current customers/users? Include information
related to demographics, psychographics and buying
behavior, price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as whether the
brand is trying to appeal to a certain social or cultural group and
how customers perceive the product/brand. It's also possible to
include demographic information related to: age, educational
attainment, geographic area, gender, race, employment status
and/or home ownership. Additionally, you can discuss
psychographic information which includes those attributes that
relate to personality, values, attitudes, interests, or lifestyles of
people. This area is also related to situational life stages as well
as customer beliefs, and how customers want to see themselves
and be perceived. Some examples of psychographic groups
include video gamers, soccer moms, sports fanatics, hipsters,
and single moms. Life cycle stages include: retirees, new
homeowners, college students and new parents. Be aware that
some products/brands may appeal to a wider customer base than
others.
[Insert response-at least 5 good original sentences here)
What do the customers buy/use of value from the business?
[Insert response-at least four good sentences here]
What changes can the company/brand expect in the future?
How can the company/brand better serve its customers?
(For example, you could include information about the current
demand for the product/brand, and how it is changing or has
changed including possible variations or modifications in the
future. You may also determine/discuss if the brand/company
can take advantage or has taken advantage of the changes. It's
also possible to consider and talk about whether the
product/brand is a less expensive substitute, perhaps, or maybe a
product/brand that is easier to use with more features.)
[Insert response-at least four good sentences here]
List 3 Opportunities you have identified in your personal
assessment of the business: (Make sure you label why you
call each item an opportunity):
1. [Insert response] (At least a good sentence or two addressing
why you labeled this an opportunity)
2. [Insert response] (At least a good sentence or two addressing
why you labeled this an opportunity)
3. [Insert response] (At least a good sentence or two addressing
Transcribed Image Text:il cricket LTE 9:59 AM 72% Done cf_situational_analysis_assig.. 1. Customers Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It's also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others. [Insert response-at least 5 good original sentences here) What do the customers buy/use of value from the business? [Insert response-at least four good sentences here] What changes can the company/brand expect in the future? How can the company/brand better serve its customers? (For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It's also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features.) [Insert response-at least four good sentences here] List 3 Opportunities you have identified in your personal assessment of the business: (Make sure you label why you call each item an opportunity): 1. [Insert response] (At least a good sentence or two addressing why you labeled this an opportunity) 2. [Insert response] (At least a good sentence or two addressing why you labeled this an opportunity) 3. [Insert response] (At least a good sentence or two addressing
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