Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 13.2, Problem 13.2BQ
Summary Introduction

To determine: The way in which the manager of a vegetarian restaurant implementing the four P’s of marketing.

Introduction:

The factors that go into a marketing program, product, price, and promotion are termed as marketing mix.

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