To think critically about: The kind of sales and marketing strategies used in industrial companies which deals with business-to-business companies. Introduction: Items are often sold and resold several times before reaching the final consumer due to which the market becomes larger than the consumer market and is known as business-to-business market.

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Being locked into a product or technology is a problem only if such a product can be clearly shown to be inferior to an alternative. Using your understanding of market structure, briefly explain what difficulties there might be in establishing such a case?

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Chapter 13, Problem 2CT

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To think critically about: The kind of sales and marketing strategies used in industrial companies which deals with business-to-business companies.

Introduction: Items are often sold and resold several times before reaching the final consumer due to which the market becomes larger than the consumer market and is known as business-to-business market.

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