a.
To discuss: The different name for the restaurant.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
b.
To discuss: The location for the restaurant.
Introduction: The process in which the potential customers who might be interested in the company’s product are identified and persuaded, that group of people is termed as target market.
c.
To discuss: A promotional program.
Introduction: promotion involves the methods and techniques the sellers can use for informing people about the product as well as encouraging and motivating them to buy the products offered.
d.
To discuss: A way to establish a long-term relationship with customers.
Introduction:
Customer relationship management gives the idea to enhance customer satisfaction and helps in stimulating long-term customer loyalty.
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Understanding Business
- 44- AlMarai Company’s marketing team and sales team work as partners to reach the sales targets. In this context evaluate and identify which one of the following is not relevant in sales teams’ partnership with the marketing team? a. Follow-up with potential customers b. Maintaining Accounting services. c. Sending mails to customers d. Facilitating following contactsarrow_forwardYou advise for a big soda manufacturer. Tell the company how to use the internet in their marketing plan and how to boost their online image. Plan any needed web pages.arrow_forwardDo a search on "Best Websites" and "Worst Websites" or something similar Find two examples, one good and one bad, of web design and marketing targeted to a specific customer set. The best comparisons are when both companies are in the same business. Compare and contrast the two sites by describing the pros and cons of each website in a side by side table format. Tell us what you think is well done for your "good" site and what you would do differently to increase customer attraction to the "bad" site. Provide at least 1 reference from the text book and at least 2 other sources that support your analysis. Provide the URL for the sites you analyzed. Visit the sites analyzed by at least two other classmates and provide a discussion response to their analysis, either in support or disagreement of their analysis. Your response should enhance the discussion by contributing new thoughts.arrow_forward
- Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.arrow_forwardWomen of different ages and segments take their Shampoos very seriously and will very carefully select the ones suitable for their hair type. They may buy multiple hair products for different usage and stages and will spend a lot of time in purchasing such products. On the other hand men are least interested in shampoos and hair products. For them a single product works well and will spend least time purchasing such products." In view of above statement answer the following: a. How do you promote a product which may be high involvement to one segment but low for another? b. Can a low involvement product be converted into a high involvement one?arrow_forward3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of managementarrow_forward
- As a marketing consultant, a prospective business man has approach you to advise him on his intention of venturing into the market with a new product. 1. Illustrate to him the potential stages of the market his product needs to survive to be successful on the market.arrow_forwardTHEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.arrow_forwardIn case, you were hired by a well-known marketing Agency, if your boss ask you to write a plan in order to improve service of your Agency: - What would you write about ?arrow_forward
- Please provide another NEW product from a different Fortune 1000 company. Then decide on a new consumer product you will introduce for that company. a. A basic description of the NEW product that your team will be creating a marketing plan for.arrow_forwardWhat are your thoughts about how atmosphere helps or hinders marketing to certain customer types? This can include not only how a new bar can create ambiance, but how an existing bar with lagging sales might make improvements without spending much cash. There may be examples of each in your community.arrow_forwardOtobiri company is now confused after the recent transition from transactional marketing to customerRelationship Management. They have heard about your expertise and decide to know more about the two fields. As a consultant, use six points to compare and contrast transactional marketing and customer relationship management to them.arrow_forward
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