Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
Chapter 13.2, Problem 13.2AQ
Summary Introduction
To determine: The effectiveness of public service advertisements.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
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Students have asked these similar questions
Pick a favorite print or television ad. Why do you like it? Do you think that it’s effective? Can you think of an ad that people like that may not be effective?
why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?
What Makes a Good Advertisement?
It's promotional.
It's persuasive.
It's part of an overall marketing strategy.
It's targeted.
It's an investment.
It's original.
It's creative.
It's consistent.
Consider some of the following qualities that make for a strong ad:
Make 'em laugh. If people come away from your ad laughing, that's a positive association with your company. ...
Keep it simple. ...
Stay positive. ...
Be relatable. ...
Conversational. ...
Make it memorable. ...
Thought-provoking. ...
Create an emotional connection.
ou'll need to post a video link to your best / favorite advertisement for a product or service. Then, in a short paragraph, explain why you think your advertising example is effective in hitting its mark, using the criteria listed above to substantiate your case.
There is no requirement in this discussion for you to post a written reply to your fellow classmates, but do take the time to review the variety of advertisements that have been shared.
Chapter 13 Solutions
Understanding Business
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TPCh. 13.4 - Prob. 6TP
Ch. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CECh. 13 - Prob. 2CECh. 13 - Prob. 3CECh. 13 - Prob. 4CECh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DCSCh. 13 - Prob. 2DCSCh. 13 - Prob. 3DCSCh. 13 - Prob. 4DCSCh. 13 - Prob. 5DCSCh. 13 - Prob. 1PPTCh. 13 - Prob. 2PPTCh. 13 - Prob. 3PPTCh. 13 - Prob. 4PPTCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
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Similar questions
- What is an advertisement that you think is effective? Describe the advertisement. What is it selling? Why do you think the advertisement works?arrow_forwardFind a traditional advertisement for any product (Nike, Coke, etc) on YouTube. Using at least 2 of the five film conventions, analyze what's going on in the advertisement. In other words, apply the film conventions to your ad. You may use the conventions as your two concepts. Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).arrow_forwardWhat do you think the role of advertising is Here's a good article that should help you answer this. Share an example of ads you think that do these different things.arrow_forward
- Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?arrow_forwardshort answer Advertising Advertising is a small (but very visible) part of marketing. It can be used for many different purposes. There are a couple companies out there who really do this right and some who make inexcusable mistakes and oversights. If a recent ad deterred you from buying the product, describe why. How would you change it? Share a link if you canarrow_forwardFind a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?arrow_forward
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