Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
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Chapter 13, Problem 1ALC
Summary Introduction

To discuss: About the salesperson on the perception of Person X.

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

Expert Solution & Answer
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Explanation of Solution

In general, whenever one hears the name salesperson, the assumption is that they are sleazy, arrogant, dishonest, pushy, and ill-informed. They often gets struck into the people’s mind as they are very different. However, this assumption may not be the same for all people.

After reading this chapter, the perception of Person X towards the salesperson has been changed. Person X is able to understand the difficulty of a salespeople, and the effort that he or she is taking in order to reach the product to the customers.

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I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain with diagram
1. Answer the following about podcasting as a new distribution channel of people who do virtual assistance as their business and include references: • How does podcasting as a distribution channel of a virtual assistant increase their market reach, improve customer experience, and is cost-efficient?  • How does this align with the overall marketing strategy? Consider product, price, promotion, and place. • What is the probable target audience, and what are their probable age, gender, location, and interests?  • Who are the potential participants? Is it wholesalers, retailers, online platforms, or etc.
Instruction:   1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used. - show a chart/diagram to illustrate the flow of the distribution channels. - explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).  - define the target audience: (Age, gender, location, interests, etc.).  - lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)   Kindly provide references.
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