Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 1, Problem 1BLC
Summary Introduction
To discuss: Marketing and the ways it affects the daily life of a customer.
Introduction:
Marketing is the process where the aim or goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers’ end.
Summary Introduction
To discuss: The ways in which marketing affects the daily life of a customer.
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I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain with diagram
1. Answer the following about podcasting as a new distribution channel of people who do virtual assistance as their business and include references:
• How does podcasting as a distribution channel of a virtual assistant increase their market reach, improve customer experience, and is cost-efficient?
• How does this align with the overall marketing strategy? Consider product, price, promotion, and place.
• What is the probable target audience, and what are their probable age, gender, location, and interests?
• Who are the potential participants? Is it wholesalers, retailers, online platforms, or etc.
Instruction:
1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used.
- show a chart/diagram to illustrate the flow of the distribution channels.
- explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency).
- connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).
- define the target audience: (Age, gender, location, interests, etc.).
- lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)
Kindly provide references.
Chapter 1 Solutions
Marketing: An Introduction (12th Edition)
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