Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 1, Problem 1BLC
Summary Introduction
To discuss: Marketing and the ways it affects the daily life of a customer.
Introduction:
Marketing is the process where the aim or goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers’ end.
Summary Introduction
To discuss: The ways in which marketing affects the daily life of a customer.
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Chapter 1 Solutions
Marketing: An Introduction (12th Edition)
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