Using MIS (10th Edition)
10th Edition
ISBN: 9780134606996
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Expert Solution & Answer
Chapter 9, Problem 9.5UYK
Explanation of Solution
Use of knowledge about Lift for major national big-box stores:
- Market basket analysis is used to find the pattern of items bought by the customers and predict the future purchase decisions of the customers.
- It determines how the customers buy goods together and the seller needs to know this pattern as more cross selling opportunity can be created.
- A lift compares products and shows the relative increase or decrease in base probability of one product when other products are purchased.
- If one can know all the items that have a high lift then he or she can take advantage of that knowledge.
- The store can have lucrative offers and discount on one item with the added knowledge that the probability of sale of the related item also increases by a lot.
- The store put the items together physically or sells both the items in a combo package knowing that most likely both the items will be purchased together.
For example:
One can place a particular brands conditioner along with the same brands shampoo as a combo package knowing the probability that if a customer purchases shampoo, he or she is most likely to buy conditioner of the same brand...
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Garden Glory is a partnership that provides gardening and yard maintenance services to individuals and organizations. Garden Glory is owned by two partners. They employ two office administrators and a number of full- and part-time gardeners. Garden Glory will provide one-time garden services, but it specializes in ongoing service and maintenance. Many of its customers have multiple buildings, apartments, and rental houses that require gardening and lawn maintenance services.
Figure 2-32 shows data that Garden Glory collects about properties and services.
Garden Glory is a partnership that provides gardening and yard maintenance services to individuals and organizations. Garden Glory is owned by two partners. They employ two office administrators and a number of full- and part-time gardeners. Garden Glory will provide one-time garden services, but it specializes in ongoing service and maintenance. Many of its customers have multiple buildings, apartments, and rental houses that require gardening and lawn maintenance services.
Figure 2-32 shows data that Garden Glory collects about properties and services.
PROPERTY (PropertyID, PropertyName, PropertyType, Street, City, Zip, ServiceDate, Description, Amount)
PROPERTY (PropertyID, PropertyName, PropertyType, Street, City, Zip, ServiceDate)SERVICE (ServiceDate, Description, Amount)
PROPERTY (PropertyID, PropertyName, PropertyType, Street, City, Zip, ServiceDate)
Garden Glory is a partnership that provides gardening and yard maintenance services to individuals and organizations. Garden Glory is owned by two partners. They employ two office administrators and a number of full- and part-time gardeners. Garden Glory will provide one-time garden services, but it specializes in ongoing service and maintenance. Many of its customers have multiple buildings, apartments, and rental houses that require gardening and lawn maintenance services.
Figure 2-32 shows data that Garden Glory collects about properties and services.
Suppose Garden Glory decides to add the following table:
SERVICE-FEE (PropertyID, ServiceID, Description, Amount)
Add this table to what you consider to be the best design in your answer to part B. Modify the tables from part B as necessary to minimize the amount of data duplication. Will this design work for the data in Figure 2-31? If not, modify the design so that this data will work. State the assumptions implied by this…
Chapter 9 Solutions
Using MIS (10th Edition)
Ch. 9.3 - Prob. 1EGDQCh. 9.3 - Prob. 2EGDQCh. 9.3 - Prob. 3EGDQCh. 9.3 - Prob. 4EGDQCh. 9.6 - Prob. 1BFSQCh. 9.6 - Prob. 2BFSQCh. 9.6 - Prob. 3BFSQCh. 9.6 - Prob. 4BFSQCh. 9.9 - Prob. 1SGDQCh. 9.9 - Prob. 2SGDQ
Ch. 9.9 - Prob. 3SGDQCh. 9.9 - Prob. 4SGDQCh. 9.9 - Prob. 5SGDQCh. 9.9 - Prob. 9.1ARQCh. 9.9 - Prob. 9.2ARQCh. 9.9 - Prob. 9.3ARQCh. 9.9 - Prob. 9.4ARQCh. 9.9 - Prob. 9.5ARQCh. 9.9 - Prob. 9.6ARQCh. 9.9 - Prob. 9.8ARQCh. 9.9 - Prob. 9.9ARQCh. 9 - Prob. 9.1UYKCh. 9 - Prob. 9.2UYKCh. 9 - Prob. 9.3UYKCh. 9 - Prob. 9.4UYKCh. 9 - Prob. 9.5UYKCh. 9 - Prob. 9.6UYKCh. 9 - Prob. 9.7UYKCh. 9 - Prob. 9.8UYKCh. 9 - Prob. 9.9CE9Ch. 9 - Prob. 9.1CE9Ch. 9 - Prob. 9.11CE9Ch. 9 - Prob. 9.12CE9Ch. 9 - Prob. 9.13CE9Ch. 9 - Prob. 9.14CE9Ch. 9 - Prob. 9.15CE9Ch. 9 - Prob. 9.16CS9Ch. 9 - Prob. 9.17CS9Ch. 9 - Prob. 9.18CS9Ch. 9 - Prob. 9.19CS9Ch. 9 - Prob. 9.22MML
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