Using MIS (10th Edition)
Using MIS (10th Edition)
10th Edition
ISBN: 9780134606996
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Chapter 9, Problem 9.11CE9
Program Plan Intro

Cookies:

Cookies are an encrypted text file, which contains some message given by the Web browser to a Web server.

  • The information about the web site is stored in the user’s computer with the help of cookies, and later, the web browser can retrieve that information.
  • Main purpose of cookies is to analyze the user and customize the browser according to their needs.

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Given that Adobe Analytics provides a valuable service to online businesses that want to learn more about potential customers who visit their sites, discuss the ethical issues arise for the company and its clients when the cookies are placed on customer's computers. In your discussion (of about 300 words), be sure to consider the following: site visitors generally do not know that cookies are being placed on their computers, the cookies are identified only as being placed by the 2o7.net or omtrdc.net domains (neither Adobe Analytics nor the client who will use the cookie information is identified), and the cookies have a life of several years.
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