Management (14th Edition)
14th Edition
ISBN: 9780134527604
Author: Stephen P. Robbins, Mary A. Coulter
Publisher: PEARSON
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Question
Chapter 9, Problem 8RDQ
Summary Introduction
To explain:
Introduction:
E-business or online business is a type of business where transactions and sharing of information take place over the internet. Customer services are the support that organizations provide for their customers both before and after they buy their products and services. Innovation strategies refer to the plan used by organizations to motivate innovatively and advance technology by investing money in research and development programs.
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State the advantages of using e-business.
compare and contrast how e-business is altering conventional company models?
Explain how digital technology and the e-environment impact the marketing plan.
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- What is Customer Relationship Management (CRM), and how does it help businesses in managing their customer interactions effectively?arrow_forwardDiscuss how e-business is changing conventional company models to maximize consumer value in your own words.arrow_forwardChoose any business organization to answer questions 1 and 2 by consider the following: 1. Question 1: Identify Opportunities and challenges of using E-Business.arrow_forward
- Identify a traditional company you believe would benefit from using E-business.arrow_forwardExplain how e-Business could help a local flower shop that's trying to grow it's business. What benefits would an implemented e-Business strategy provide?arrow_forwardWhat are some effective strategies for managing customer engagement and satisfaction through digital channels in a rapidly evolving marketplace?arrow_forward
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