Whether company C’s strategy to become an online distributor is a threat to the company’s business model along with the drawback of this strategy. Introduction: For company C, selling online products is both a threat and a benefit. Heavy products like cars and jewelry need physical touch, look, and feel. Customers usually buy such products after close inspection, look and feel as compared to the small products.

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Chapter 9, Problem 22DQ

Summary Introduction

To explain:

Whether company C’s strategy to become an online distributor is a threat to the company’s business model along with the drawback of this strategy.

Introduction:

For company C, selling online products is both a threat and a benefit. Heavy products like cars and jewelry need physical touch, look, and feel. Customers usually buy such products after close inspection, look and feel as compared to the small products.

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