Management (14th Edition)
14th Edition
ISBN: 9780134527604
Author: Stephen P. Robbins, Mary A. Coulter
Publisher: PEARSON
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Chapter 9, Problem 18DQ
Summary Introduction
To explain:
The strategic implication that makes company Z to move into online retailing.
Introduction:
It became necessary for the company Z to join the online retailing business because their competitors were doing the same to reach to the customer's door. To maintain the company Z's leading advantage, the company’s CEO and other business leaders decided to introduce online distribution to company Z.
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