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In the context of CRM, how do companies use social media integration to enhance customer engagement and brand perception?
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- Explore the concept of social CRM and its integration with social media platforms for brand management and customer engagement.How can businesses leverage CRM to create a 360-degree view of their customers and personalize interactions across multiple channels?Describe the concept of social CRM and its impact on modern marketing strategies. Provide examples of how social CRM tools can be used to engage with customers on social media platforms.
- Explain the concept of social CRM and its impact on managing customer relationships in the age of social media.Do you believe that using social media could help in connecting and building relationships with customers? Defend your answer.In a digital era, how does online reputation management play a role in handling customer conflicts and maintaining brand image?