Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 9, Problem 2DQ

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Business Intelligence:

The term business intelligence includes the applications, infrastructure and tools that can be accessible, identifies the information regarding for the business improvement, and optimizes decision.

  • Business Intelligence is used mainly during project management.
  • It follows the practices and the technologies for extraction, transformation, analyzing and interpreting the tools and also presenting the data to support decision making...

Explanation of Solution

Real time applications of Business Intelligence:

E-commerce:

  • A computer application E-Commerce refers to buying and selling of goods and services via electronic channels over the internet.
  • Even though the technologies such as e-mail, social media, and mobiles are available, the modern E-Commerce mostly uses the internet for the online purchasing of products.

Most of the E-commerce companies uses data mining and Business Intelligence to provide cross-sells and up-sells through their respective website...

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