If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company's customer value proposition? Analyze a company (real or fictional) that is at a cost disadvantage compared to its rivals. What strategic moves should this company undertake to restore cost parity?
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If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company's customer value proposition?
Analyze a company (real or fictional) that is at a cost disadvantage compared to its rivals. What strategic moves should this company undertake to restore cost parity?
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- If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company's customer value proposition? Analyze a company (real) that is at a cost disadvantage compared to its rivals. What strategic moves should this company undertake to restore cost parity?Form a small group and conduct a customer value analysis for competing companies in an industry of your choice. Who are the strong and weak competitors? For the strong competitors, what are their vulnerabilities?With reference to the case below, you are required to apply the relevant External Analysis model that best fits regarding the rivalry that is rife between the brands. Apply the model and discuss at least two of the relevant constructs. You might include in your answer how a new entrant might disrupt the industry. The CaseMercedes Benz, BMW, and Audi have long been direct competitors in the German luxury performance car market. They are renowned for their ‘German engineering’, which is well-known for its quality and reliability throughout the world. Whilst all three sell their products world-wide, thus compete with all other car brands on the global market, their similarity and home base make them fierce competitors against each other whilst simultaneously appearing to the rest as a powerful collective block.Each of them offers products in all three market segments, namely large, medium, and small luxury performance cars. All three are benefitting from fast economic growth in…
- All companies love to reduce costs, but this is not always feasible. Environmental factors can cause major setbacks for a given industry. Select a company in an industry that was recently affected by negative environmental factors for which you would like to implement strategies to reduce costs. Describe the company and the negative environmental factors that caused major setbacks. What strategic financial decisions would you implement to help either increase revenue or reduce costs?Today, most products are a commodity. For those that aren't, there are likely many close substitutes for most products and services. Today's hyper-competitive environment offers consumers unprecedented choice, purchasing power, and control over the buying process. Think about one product or service you use often or every day. Write a paper on the following: Would you consider yourself loyal to this product? Would you consider a competing product? Why or why not? What if a competitor was significantly cheaper - like 20%? How did you start using the product? Does customer experience have anything to do with your loyalty? What do you think builds customer loyalty to a product? Back up your assertions with published information.Amazon is an online discount retailer that has successfully entered other businesses, such as electronic devices with the Kindle, Kindle Fire, and Echo as well Amazon Web Services. Read what you can about Amazon’s entry into these new businesses, and try to explain: why you think they chose to compete in those markets, their unique value is in those markets—why they win with customers; what resources and capabilities they possess that enable them to succeed in the new markets; and what new capabilities they need to develop; and what makes it hard for competitors to imitate their offerings.
- In this week’s topic, the chapter covered customer loyalty and how it weaves into the 8 Ps marketing mix. To practice this concept, select your favorite vacation spot. Select 2 Ps from the 8 Ps marketing mix. For each, identify and briefly describe one marketing strategy idea that would support a marketing campaign for your favorite vacation spot. Brainstorm 1 to 2 ways you can promote customer loyalty and encourage tourists to return.Identify the six forces that shape competition in an industry. Describe how changes in the strength of these forces affect prices, profitability, and under which circumstances each can be considered a threat or opportunity. Why is a competitive analysis using the competitive forces framework a benefit to industry?As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and
- What is a company based in Nova Scotia that you thik shoud begin selling its products in a country outside of North America? who are some current competitors in that country and their marketing efforts.How do you complete an internal marketing audit for Walmart and categorize the following key issues like Competitors, Their competitive advantage, Their competitor intelligence (CI), Focus on competitor capabilitiesCompetitor strategies, Prediction of response patterns, and how competitors will react to future actions of the company?Go on either Ulta’s or Sephora’s website and do one of the following: Find the highest-rated anti-aging product Find the best-selling anti-aging product Find the most expensive anti-aging product Answer the following questions: What’s the price per ounce? What the average review on the product? What are the anti-aging ingredients in the product?