The person K publishes a cooking book which has recipes for food items. The person K designs a website for publicity and promotion of the book by incorporating the keywords of other cookbooks or cooking sites so that her website appears on the top of the search engine. To find: Whether the person K has done some wrong by incorporating the keywords of other cooking sites.

Question

The U.S. Congress enacted the CAN-SPAM Act in 2003. This act: a) prohibits the use of false or misleading subject lines on emails used for advertising. b) requires spammers to register with the Federal Trade Commission. c) does not view sending multiple spam emails with the use of a hijacked computer as an offensel d) limits advertisers from sending more than one ad per month per email address.

Answer 1

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Chapter 9, Problem 1IS

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Case summary:The person K publishes a cooking book which has recipes for food items. The person K designs a website for publicity and promotion of the book by incorporating the keywords of other cookbooks or cooking sites so that her website appears on the top of the search engine.

To find:Whether the person K has done some wrong by incorporating the keywords of other cooking sites.

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