There are three parties in the case; CC, an internet provider; P, a cyber-connect subscriber; and MR, an advertising Company. The company MR uses software to directs its advertisement to those who are interested in their products. The company CC found one of the advertisements defamatory in nature and sued Internet Service Provider CC, and asked for damages. To find: Liability of Internet service provider for an act of third party.

Question

Accompanying the release of every Disney movie was an avalanche of commercials by McDonalds promoting characters from the movie in its “Happy Meals.” The two companies had entered into a strategic marketing partnership in 1996 for 10 years that was valued at $10 billion. The two companies agreed to promote Disney movies using a marketing campaign featuring television and radio spots and in-store giveaways. Both companies benefitted from this arrangement. Disney got to create awareness for its movies and McDonalds used recognizable characters to draw customers (particularly kids) to their restaurants. Clarify What McDonalds and Disney had as a strategic cooperation. Explain why would firms enter into this kind of strategic cooperation? Describe how it Can Create Value for Firms

Answer 1

Question

Chapter 9, Problem 1BS

Summary Introduction

Case summary:There are three parties in the case; CC, an internet provider; P, a cyber-connect subscriber; and MR, an advertising Company. The company MR uses software to directs its advertisement to those who are interested in their products. The company CC found one of the advertisements defamatory in nature and sued Internet Service Provider CC, and asked for damages.

To find:Liability of Internet service provider for an act of third party.

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