Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Expert Solution & Answer
Chapter 9, Problem 19MLM
Explanation of Solution
Customer relationship management:
- Customer relationship management is a methodology that manages an organization’s communication with their customers.
- This method uses client’s history with the company to improve business relationships.
- Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.
Analytical CRM:
- This system analyzes customer behavior (analyzes customer information that are generated by operational CRM) and provides business intelligence. It analyzes data for designing, upselling, etc.
- General areas are: Sales data, financial data, and marketing data.
- Examples: Getting feedbacks from online shopping...
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How does the SaaS model work? Please give me a brief introduction of yourself.
In 1 - 2 paragraphs, answer the following questions:
Choose a subscale of either the ECERS or ITERS. Describe what you would be looking for when you assessed a classroom for that subscale. What things would you look at? How would you understand if the teacher was providing quality care to the children?
Describe the different types of CRM systems based on their functionality, such as operational, analytical, and collaborative CRM.
Chapter 9 Solutions
Essentials of MIS (13th Edition)
Ch. 9.2 - Prob. 1CQ1Ch. 9.2 - Prob. 2CQ1Ch. 9.2 - Prob. 3CQ1Ch. 9.2 - Prob. 4CQ1Ch. 9.3 - Prob. 1CQ2Ch. 9.3 - Prob. 2CQ2Ch. 9.3 - Prob. 3CQ2Ch. 9.3 - Prob. 4CQ2Ch. 9 - Prob. 1IQCh. 9 - Prob. 2IQ
Ch. 9 - Prob. 3IQCh. 9 - Prob. 1RQCh. 9 - Prob. 2RQCh. 9 - Prob. 3RQCh. 9 - Prob. 4RQCh. 9 - Prob. 5DQCh. 9 - Prob. 6DQCh. 9 - Prob. 7DQCh. 9 - Prob. 8HMPCh. 9 - Prob. 9HMPCh. 9 - Prob. 11HMPCh. 9 - Prob. 12CTPCh. 9 - Prob. 13CSQCh. 9 - Prob. 14CSQCh. 9 - Prob. 15CSQCh. 9 - Prob. 16CSQCh. 9 - Prob. 17CSQCh. 9 - Prob. 18MLMCh. 9 - Prob. 19MLM
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, computer-science and related others by exploring similar questions and additional content below.Similar questions
- Compare and contrast between SECI vs Wiig KM models. Justify your answer by explaining how are they complementary? Are they complete – would you add any components from those models that you did not select? What are some of the obstacles you would expect to encounter and how would you overcome them to implement each of them?arrow_forwardWhat are the rules for identifying and establishing relationships in the ER-Model?arrow_forwardOne who created ADTs? Describe them. How do they function? What benefits can ADTs provide specifically? Is it possible that the idea of heredity makes solving difficulties simpler?arrow_forward
- Discuss the Prototyping model used for SDLC? Mention when should such model be applied? Define different types of the prototypes. Also write pros and cons for this SDLC.arrow_forwardHow does model-driven engineering (MDE) facilitate the generation of code from high-level system models, and what are the challenges associated with MDE?arrow_forwardThe Sarhad University LMS needs certain requirements gathered, but how would you go about doing that using the provided requirement elicitation techniques? To access the LMS Portal, click here.Three methods are presented: (1) Interviews, (2) Surveys, and (3) Observations.arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles of Information Systems (MindTap Course...Computer ScienceISBN:9781305971776Author:Ralph Stair, George ReynoldsPublisher:Cengage LearningFundamentals of Information SystemsComputer ScienceISBN:9781305082168Author:Ralph Stair, George ReynoldsPublisher:Cengage LearningFundamentals of Information SystemsComputer ScienceISBN:9781337097536Author:Ralph Stair, George ReynoldsPublisher:Cengage Learning
- Management Of Information SecurityComputer ScienceISBN:9781337405713Author:WHITMAN, Michael.Publisher:Cengage Learning,
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Fundamentals of Information Systems
Computer Science
ISBN:9781305082168
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Fundamentals of Information Systems
Computer Science
ISBN:9781337097536
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Management Of Information Security
Computer Science
ISBN:9781337405713
Author:WHITMAN, Michael.
Publisher:Cengage Learning,