Customer relationship management: Customer relationship management is a methodology that manages an organization’s communication with their customers. This method uses client’s history with the company to improve business relationships. Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.

Question

Want to see the full answer?

Answer 1

Question

Chapter 9.3, Problem 2CQ2

Program Plan Intro

Customer relationship management:

Customer relationship management is a methodology that manages an organization’s communication with their customers.

This method uses client’s history with the company to improve business relationships.

Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Adwapa is the head of Casa Financial Services which provides financial services to the people of Ghana and outside Ghana. In 2017, when the company was incorporated, Adwapa hired the services of two IT personnel who designed a web page for Casa Financial Services. One year after the web page was launched, Adwapa noticed that the expected revenue increment with the launching of the web page has not been achieved. When the IT personnel designed the webpage, they stated all the financial services provided by Casa Financial Services in text. Adwapa is worried because the feedback they get from clients who use the webpage is not encouraging. They complain the page is boring. Adwapa has recently recruited three graduates from the University of Professional Studies, Accra (UPSA). She has tasked them to identify the problem with the webpage and come out with the best solution to help Casa Financial Services achieve its revenue increment objective. Adwapa has promised that the person who…

What are the primary goals of Customer Relationship Management (CRM) in a business context?

An airline in Pakistan might use any one of five different marketing orientations to help shape its overall strategy. What is Pakistan Airlines' business strategy in terms of market segmentation?