Essentials of MIS (13th Edition)
Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 9.3, Problem 3CQ2

Explanation of Solution

Problems faced by Kenya Airways: The problems faced by Kenya Airways are as follows:

  • Unsatisfactory relationship with their customers.
  • Though Kenya Airways added more planes, passenger numbers were decreasing due to Ebola Virus, terrorism, etc.

Kenya Airways solution to the problem:

The organization decided to make a multiyear program in order to automate and integrate all of its customer information which might engage in effective customer relationship management.

People, Organization, and technology issues addressed by the solution:

People issues addressed by the solution: Kenya Airways has increased number of passengers which lacked before...

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