Essentials of MIS (13th Edition)
Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 10.2, Problem 1CQ1
Program Plan Intro

Uber:

Uber is a worldwide business which runs in more than 760 cities. It is mainly an internet-based model, which is a main source of value for the worldwide taxi company.

Explanation of Solution

Competitive advantage:

  • Uber offers great volume of customer service.
  • Customers using Uber are very amount sensitive.
    • Uber rise the amount of ride in peak time...

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