Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 8, Problem 8.11AC
Summary Introduction
Case summary: Country E has a long history of gastronomical delights that Country E Union has been solid to secure for financial reasons. Products such as scotch whiskey, parmesan cheese, champagne and Dijon mustard are geographical indicators of the beginning of these products.
To discuss: The reasons on the whether the products with geographical indications actually superior to other.
Characters in the case: Country E.
Consumer products likewise alluded to as the completed goods that are purchased by people or family units for individual use. As such, consumer products are products that are purchased for utilization by the average shopper.
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