Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 8, Problem 8.6CTE
Summary Introduction
To discuss: The ways Company D expanded its product mix.
Differentiation strategy is the system that means to recognize a goods or services from other comparable goods, presented by the rivals in the market.
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