Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 8, Problem 8.8CTE
Summary Introduction
To discuss: The meaning of Genericide and a recent case on how marketers need to avoid it.
Brand value and brand equity are measures that gauge how much a brand is value. The distinction between the two is that brand value alludes to the monetary resource that the organization records on its balance sheet, while brand equity alludes to the significance of the brand to a customer of the organization.
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