Strategic Management
Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter 8, Problem 3MS
Summary Introduction

Summary:

Corporates are into diversification by investing precious time and resources into new business ventures. Similarly, every individual in their own way spends their time and energy. Businesses are known to invest in related and unrelated businesses as a step to uncover new business opportunities.

To explain: The level of diversification that has changed over time.

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Students have asked these similar questions
Pick a business that you know of (can be a small business in your neighborhood or a large corporation that makes a product you bought in the past), do a little research about it, and answer the following: Describe the goods or services the business sells and where it does business. What kind of model is this company using? (remember, a company could use more than one model; use the models described in the introduction above). What type of business is this (sole proprietorship, partnership, or corporation)? How did you find out? Describe how you researched information about this company.
Begin by choosing a publicly traded corporation( COCA COLA) and conduct research to find articles or academic sources that explain the resources, capabilities, and competencies of your chosen corporation. From your list of competencies, identify your chosen corporation’s core competency (ies). Suppose you have been appointed to conduct a high-level value-chain analysis of your chosen corporation. What would you say are the corporation’s primary and secondary activities? Be specific in describing how each activity adds value to the corporation and ultimately to shareholders’ wealth. Be sure to post at least 2 references in support of your explanations and conclusions.
Considering the various types of business entities, how would you convince a company’s founder that becoming a B corporation or a public benefit corporation is a better way to do business?  Provide some examples of companies that have chosen this type of corporate entity.   Additionally, discuss how you think that becoming a B Corporation or a public benefit corporation can help address social and environmental problems while still attracting consumers and investors?
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