Larger or established businesses tend to leave gaps in the market for numerous reasons. Once  these gaps (however small) are left open, it makes it very easy for smaller ventures to spot the  opportunity and make the most of it. Spinelli and Adams (2016) state that a good opportunity  may sometimes not look too attractive at first but has the potential to blossom into one that is  bigger than the venture itself, even after the venture has grown to a substantial size. In light of the abstract discuss and explain those gaps that business tend to leave in the  marketplace, provide the possible reasons for these businesses to leave the gaps.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Larger or established businesses tend to leave gaps in the market for numerous reasons. Once 
these gaps (however small) are left open, it makes it very easy for smaller ventures to spot the 
opportunity and make the most of it. Spinelli and Adams (2016) state that a good opportunity 
may sometimes not look too attractive at first but has the potential to blossom into one that is 
bigger than the venture itself, even after the venture has grown to a substantial size.
In light of the abstract discuss and explain those gaps that business tend to leave in the 
marketplace, provide the possible reasons for these businesses to leave the gaps. 

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