Strategic Management
Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter 8, Problem 2ESI
Summary Introduction

To explain: If there is a credible threat by Company NE in its annual pricing negotiations.

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Can a producer of a popular low-cost or budget items effectively penetrate the high-end market? Give an example of a popular low-cost brand. What will it take for this to successfully move toward the high-end market? Conversely, identify a well-known premium-only brand. Identify the price point at which its products sell. Assume that you are to offer new mid-priced products under this brand. What will it take to successfully move this brand toward the mid-point of the market?
As a purchasing manager for a manufacturer of domestic appliances you are to source the door seal for a new model of microwave oven. The component has caused problems in the past but the design problems have now been overcome. The market has been increasingly competitive and any problems with the new model could be disastrous. Preliminary sourcing indicates that Permaseal Ltd has a substantially lower price than the other potential suppliers, including your current supplier Thermalbond Ltd. However, the last time you did business with Permaseal was six years and at the time you experienced some quality and delivery problems.    Explain in detail how you would undertake this sourcing exercise in order to ensure that you select the best possible supplier for the long term.
The Services industry is one of the most affected by the COVID-19 outbreak, and to be able to hype up the industry, think of new or innovative ways on how to help boost it. With given travel agency in Philippines called: Creative Travel Agency Discuss the proposed pricing strategies of your chosen company and compare them with their direct and indirect competitors. Choose 1 direct and 1 indirect competitor. Do not forget to cite your references/websites.
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