Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 7, Problem 3CTQ2
Program Plan Intro

M-commerce:

M-commerce is a method of buying and selling of products or goods through wireless devices like cellular telephone, Personal Digital Assistants (PDAs). Here, money and data transactions are done using wireless handled devices like mobile, laptop, tablet and many others.

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1. Firms can base m-commerce systems on commercially available software, as MobiKash did here. Alternatively, they can write their own software. List three pros and cons of each approach. Do you think MobiKash made the right choice? 2. What challenges does a company like MobiKash face when they try to penetrate different national markets in developing countries? Why might Kenya be a good choice for the launch of m-commerce operations in Africa? 3. Contrast your m-commerce needs with those of a typical rural African. Would you find the MobiKash offering attractive in full, in part (which parts?), or not at all?
Compare the requirements you have for mobile commerce to those of a typical rural African. Do you think the Mobikash offering is appealing in its whole, in some portion of it (which portion, specifically?), or not at all?
Compare the requirements you have for mobile commerce to those of the average person living in a rural area in Africa. Would you find the Mobikash offering appealing in its whole, in portions (which parts?) other than its entirety, or not at all?

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Principles of Information Systems (MindTap Course List)

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