Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 7, Problem 14SAT
Program Description Answer

“Market Segmentation” divides the pool of potential customers into subgroups defined in terms of demographic characteristics like age, gender, marital status, income level and geographical location.

Hence, the correct answer is “Market Segmentation”

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Principles of Information Systems (MindTap Course List)

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