Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 7, Problem 1CTQ2
Program Plan Intro

M-commerce:

M-commerce is a method of buying and selling of products or goods through wireless devices like cellular telephone, Personal Digital Assistants (PDAs). Here, money and data transactions are done using wireless handled devices like mobile, laptop, tablet and many others.

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1. Firms can base m-commerce systems on commercially available software, as MobiKash did here. Alternatively, they can write their own software. List three pros and cons of each approach. Do you think MobiKash made the right choice? 2. What challenges does a company like MobiKash face when they try to penetrate different national markets in developing countries? Why might Kenya be a good choice for the launch of m-commerce operations in Africa? 3. Contrast your m-commerce needs with those of a typical rural African. Would you find the MobiKash offering attractive in full, in part (which parts?), or not at all?
In this chapter, we focused much of our discussions on using such technologies as B2B e-marketplaces to create tighter supply chain managements, thereby driving out costs. If you refer back to Chapter 2, another major business initiative is that of customer relationship management (CRM). How can B2C e-commerce businesses utilize the Internet to further enhance their CRM initiatives? How can B2B e-commerce businesses utilize the Internet to further enhance their CRM initiatives? Will become easier to harder to maintain relationships with customers as businesses move toward more "electronic" commerce? Why or why not?
Business-to-consumer (B2C) model applies to businesses that sell products or services directly to consumers online. Following are the forms of B2C operations, except: Group of answer choices: a. click-and-mortar business b. pure-play (virtual) business c. pure-click business d. brick-and-mortar business

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Principles of Information Systems (MindTap Course List)

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