MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 6, Problem 7LO
Summary Introduction
To identify: The social factors and discuss the social factors that affects the customer buying decisions.
Social factor: It includes the external influences such as family, social group, opinion leader, culture, and social class.
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Describe the relevant social and personal factors that influence the typical consumer.
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Chapter 6 Solutions
MKTG 12:STUDENT ED.-TEXT
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- Describe social influences on consumer buying decisions?arrow_forwardDescribe in detail how consumer choices is an important factor in creating a business and it’s importancearrow_forwardExplain the role of consumer driven market strategies for shaping the four types of consumer buying behaviourarrow_forward
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