MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
Question
Book Icon
Chapter 6, Problem 7LO
Summary Introduction

To identify: The social factors and discuss the social factors that affects the customer buying decisions.

Social factor: It includes the external influences such as family, social group, opinion leader, culture, and social class.

Blurred answer
Students have asked these similar questions
Identify the social factors that affect consumer buying decisions
Understand the social factors that affect consumer buying decisions
Describe the relevant social and personal factors that influence the typical consumer.