MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 6, Problem 3LO
Summary Introduction
To discuss: The post purchase evaluation process of the customer.
Customer is a business or person who buys goods and services manufactured by business. Customers are the one who create demand in the market for goods and services.
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MKTG 12:STUDENT ED.-TEXT
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