MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 6, Problem 5LO
Summary Introduction
To discuss: The manner in which few marketers are reconceptualising the customer decision-making process.
Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.
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Why is the study of consumer behaviorimportant to marketers?
There are a number of factors that affect the consumer decision-making process and its outcome. Discuss the most effective factors which influence the consumer decision-making process.
Explain the major components of a Marketing Decision Support System and show how the Decision Support System aid Marketers in making informed Marketing decisions
Chapter 6 Solutions
MKTG 12:STUDENT ED.-TEXT
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