Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 5, Problem 5CTE
Summary Introduction
To discuss: The reasons on whether companies continue to use email to communicate with customers.
E-marketing is a procedure of preparation and executing the formation, dissemination, promotion and evaluating of goods and services in a modernized, organized condition, for example, the World Wide Web and Internet to encourage trades and fulfil consumer needs.
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Why may it be problematic if email providers read their customers' messages?
One factor that appears to impede growth in online sales isconsumers’ fear of receiving unsolicited email after a purchaseis made. Given that fear, should companies continue to useemail to communicate with customers? If so, how?
Should organizations fear websites where consumers post negative messages about products and services? What actions can companies take in response to this disruptive influence?
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Contemporary Marketing (MindTap Course List)
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- Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.arrow_forwardWhy would customers have privacy concerns while making purchases on social networking sites like Facebook, which already know so much about them?arrow_forwardShould organizations fear websites where consumers post negative messages about products and services? What actions can companies take in response to this potential threat?arrow_forward
- Will internet purchases someday take the place of face-to-face interactions? What is the reason for this or why is it not?arrow_forwardYou are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.arrow_forwardWill e-mail replace fax machines?arrow_forward
- Why should Facebook and other analogous sites' users worry about their privacy when making purchases, considering how much information these sites already hold on them?arrow_forwardAsking IT professionals: Is it ethical to encrypt email?arrow_forwardWith how much information Facebook and other such sites hold on its users, why should they care about privacy when shopping?arrow_forward
- You are the manager of digital communications of a furniture manufacturing company.state at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.arrow_forwardWhy should Facebook and other such sites care if their users make purchases using the information they already have so much about?arrow_forwardWhat is E-mail marketing?arrow_forward
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