Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 5, Problem 2ALR
Summary Introduction
To Discuss: The ways in which web presence can improve the performance of traditional brick-and-mortar operations.
Introduction: Web presence is the area on the World Wide Web (WWW), where an individual, business, or other element is characterized. There can be frequently various online locations in which an individual or business can be discovered along these lines, expanding their web presence.
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Contemporary Marketing (MindTap Course List)
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