Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 5, Problem 9ALR
Summary Introduction
To discuss: The ways companies benefit from blogs and avoid their downsides.
A blog is also termed as weblog is an online journal or facts site showing data in the reverse sequential order, with most recent posts seeming first. It is where an author or even a group of journalists share their perspectives on an individual subject.
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What advantages and disadvantages do blogs pose for marketers?
How can companies benefit from blogs and avoid theirdownsides?
What are blogs, and how are marketers using them to market their products and services? What advantages and disadvantages do blogs pose for marketers?
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Contemporary Marketing (MindTap Course List)
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