Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Asking IT professionals: Is it ethical to encrypt email?
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- If email providers see their customers' inbound and outbound correspondence, why may it be a bad idea?arrow_forwardWhen customers make purchases on social networking sites such as Facebook, which already have a large quantity of personal information about them, what kind of privacy concerns may they encounter?arrow_forwardWhich of the following is NOT a common method international commercial banks use to communicate with each other? Secured Emails Telex Social Media Messaging SWIFT (Society for Worldwide Interbank Financial Telecommunication)arrow_forward
- How can we stop social media rumors and make a call for them?Anyone interested in the IT Research Methods course, please reply.arrow_forwardwhat factors might cause an individual, employee, or firm to be cautious in their use of social networks? (this is for an Information Technology class that is part of a Business Management degree)arrow_forwardOne of the lingering impediments to e-business revolves around privacy concerns. Virtually all Web sites collect user data. Internet service providers, for example, can track where users go on the Web and store that information. Search engines keep detailed data on Internet searches by users. Those arguing that additional privacy laws and regulations are needed claim that users never know exactly what information is collected, nor when it is collected. Moreover, there is no means for determining whether Web sites follow their own privacy policies. On the other hand, some say current laws and regulations are adequate because they make it illegal for firms to misrepresent their privacy policies or fail to disclose the type of information collected. Furthermore, there is no evidence that Internet companies are quietly passing on specific customer information to outside parties. Aside from the strictly legal issues, Web privacy raises a number of ethical issues as well. Assume your company…arrow_forward
- Why is reading customers' emails a problem?arrow_forwardAssumptions about email? What path does information follow as it travels from one place to another? Write down everything that you have picked up. As a first question, why are there any differences? Think about the range of models' levels of granularity (or lack thereof).arrow_forwardThe potential for a customer's email provider to access and analyse their communications could result in significant complications.arrow_forward
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