Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4, Problem 4CTE
Summary Introduction
To Discuss: Whether companies should have formal, written policies regarding the use of social media by employees in workplace.
Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.
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Contemporary Marketing (MindTap Course List)
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- We look at the factors that contribute to online harassment, as well as its effects on society and the steps that may be taken to stop it.arrow_forwardShould employees be warned if e-mail is to be monitored? What reasons can you give to support an Internet crackdown by management. What specific reasons can you give to oppose a crackdown.arrow_forwardEvaluate three ways to deal constructively with complaints and anger from fellow employees, management, and customers within an organization.arrow_forward
- Given what seems to be our current propensity to share personal information on social media with little regard to consequences is it reasonable to complain about the theft of PHI?arrow_forwardWhy do healthcare workers need public speaking skills?arrow_forwardWhat are some positive and negative consequences that might result from reporting a coworkers unethical behavior?arrow_forward
- Should an employer be allowed to monitor employees’ e-mails, even if those e-mails are sent outside of normal business hours? Why or why not? Do you think there is a difference in perspective when comparing the businesses needs versus the employees needs? If yes, what are the differences and do you think the business is justified?arrow_forwardProvide an actual scenario of miscommunication in your office or workplace. What was the consequence or effect of the miscommunication? Identify the cause/s of miscommunication. State what should be done to avoid the same thing from happening in the future. Post your answer by hitting "Add a new discussion topicarrow_forwardBring up the problem of employees using cellphones and tablets at work?arrow_forward
- How to avoid 'Attribution of blame' from employees to customers in the companyarrow_forwardExplain corporate use of information about employees’ off-the-job behavior (e.g., lifestyle, marital arrangements, social networking, and so forth).arrow_forwardHow does an organization establish and maintain effective communication with candidates throughout the staffing process?arrow_forward
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