Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4, Problem 3ALR
Summary Introduction

To Discuss: The purposes in which not-for-profit organizations turn to social media marketing.

Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.

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Should every venture or organization use social media as part of their marketing plan? Explain why or why not? consider what downsides exist in this realm of marketing?
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