The channel type in which “discussion of product attributes” comes under. Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.

Question

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Answer 1

Question

Chapter 4, Problem 3CTE

a.

Summary Introduction

To Discuss: The channel type in which “discussion of product attributes” comes under.

Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.

b.

Summary Introduction

To Discuss: The channel type in which “opinion survey” comes under.

c.

Summary Introduction

To Discuss: The channel type in which “Exchange of ideas for saving energy” comes under.

d.

Summary Introduction

To Discuss: The channel type in which “Personal stories” comes under.

e.

Summary Introduction

To Discuss: The channel type in which “Video contest featuring pets” comes under.

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Students have asked these similar questions

Provide examples of how an organization such as a university can use different media to present a consistent message using integrated marketing communications (IMC). Who are the target customers, what is the message, and what media channel would you recommend that they utilize to achieve this?

When designing a social media marketing plan, marketers must be sure to select and use channels as they wereintended—or risk difficulties. For each of the following, stateyour choice of channel type (social-networking site, microblog, bookmarking site, and so forth) and explain why.a. Discussion of product attributesb. Opinion surveyc. Exchange of ideas for saving energyd. Personal storiese. Video contest featuring pets

The elasticity of sales to communication was summarized in the table below. Channels length short medium long Advertising 2.50 4.22 8.42 Personal selling 8.21 0.88 0.15 Promotion 0.24 1.95 1.98 Publicity 0.11 0.23 0.18 (a) Using means, compare the elasticities of sales to communication (b) Based on your results in (a) describe the following: (i) channel responsiveness (ii) communication responsiveness

Answer 2

Question

Chapter 4, Problem 3CTE

a.

Summary Introduction

To Discuss: The channel type in which “discussion of product attributes” comes under.

Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.

b.

Summary Introduction

To Discuss: The channel type in which “opinion survey” comes under.

c.

Summary Introduction

To Discuss: The channel type in which “Exchange of ideas for saving energy” comes under.

d.

Summary Introduction

To Discuss: The channel type in which “Personal stories” comes under.

e.

Summary Introduction

To Discuss: The channel type in which “Video contest featuring pets” comes under.

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Answer 3

Question

Chapter 4, Problem 3CTE

a.

Summary Introduction

To Discuss: The channel type in which “discussion of product attributes” comes under.

Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.

b.

Summary Introduction

To Discuss: The channel type in which “opinion survey” comes under.

c.

Summary Introduction

To Discuss: The channel type in which “Exchange of ideas for saving energy” comes under.

d.

Summary Introduction

To Discuss: The channel type in which “Personal stories” comes under.

e.

Summary Introduction

To Discuss: The channel type in which “Video contest featuring pets” comes under.

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Answer 4

Question

Chapter 4, Problem 3CTE

a.

Summary Introduction

To Discuss: The channel type in which “discussion of product attributes” comes under.

Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.

b.

Summary Introduction

To Discuss: The channel type in which “opinion survey” comes under.

c.

Summary Introduction

To Discuss: The channel type in which “Exchange of ideas for saving energy” comes under.

d.

Summary Introduction

To Discuss: The channel type in which “Personal stories” comes under.

e.

Summary Introduction

To Discuss: The channel type in which “Video contest featuring pets” comes under.

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Answer 5

Chapter 4, Problem 3CTE

a.

Summary Introduction

To Discuss: The channel type in which “discussion of product attributes” comes under.

Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.

b.

Summary Introduction

To Discuss: The channel type in which “opinion survey” comes under.

c.

Summary Introduction

To Discuss: The channel type in which “Exchange of ideas for saving energy” comes under.

d.

Summary Introduction

To Discuss: The channel type in which “Personal stories” comes under.

e.

Summary Introduction

To Discuss: The channel type in which “Video contest featuring pets” comes under.

Answer 6

Chapter 4, Problem 3CTE

a.

Summary Introduction

To Discuss: The channel type in which “discussion of product attributes” comes under.

Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.

Answer 7

Chapter 4, Problem 3CTE

a.

Summary Introduction

To Discuss: The channel type in which “discussion of product attributes” comes under.

Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.

Answer 8

b.

Summary Introduction

To Discuss: The channel type in which “opinion survey” comes under.

Answer 9

b.

Summary Introduction

To Discuss: The channel type in which “opinion survey” comes under.

Answer 10

c.

Summary Introduction

To Discuss: The channel type in which “Exchange of ideas for saving energy” comes under.

Answer 11

c.

Summary Introduction

To Discuss: The channel type in which “Exchange of ideas for saving energy” comes under.

Answer 12

d.

Summary Introduction

To Discuss: The channel type in which “Personal stories” comes under.

Answer 13

d.

Summary Introduction

To Discuss: The channel type in which “Personal stories” comes under.

Answer 14

e.

Summary Introduction

To Discuss: The channel type in which “Video contest featuring pets” comes under.

Answer 15

e.

Summary Introduction

To Discuss: The channel type in which “Video contest featuring pets” comes under.

Answer 16

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Answer 17

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Answer 18

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Answer 19

Ch. 4 - Prob. 1ALR Ch. 4 - Prob. 2ALR Ch. 4 - Prob. 3ALR Ch. 4 - Prob. 4ALR Ch. 4 - Prob. 5ALR Ch. 4 - Prob. 6ALR Ch. 4 - Prob. 7ALR Ch. 4 - Prob. 8ALR Ch. 4 - Prob. 9ALR Ch. 4 - Prob. 10ALR

Solution Summary: The author explains that social media marketing uses social networking sites as a promoting device to create content that clients impart to their informal organization.

Concept explainers

To Discuss: The channel type in which “opinion survey” comes under.

To Discuss: The channel type in which “Exchange of ideas for saving energy” comes under.

To Discuss: The channel type in which “Personal stories” comes under.

To Discuss: The channel type in which “Video contest featuring pets” comes under.

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Chapter 4 Solutions