Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4, Problem 4ALR
Summary Introduction

To Discuss: The importance of goals of a social media marketing campaign to be clear and flexible.

Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.

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How can an organization use content marketing in their social media postings, and how an it be used to enhance and complement each other?
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