Crafting and Executing Strategy
Crafting and Executing Strategy
22nd Edition
ISBN: 9781260157475
Author: Thompson
Publisher: MCG
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Chapter 3, Problem 2ESP
Summary Introduction

To discuss: Five competitive forces that create a strong competitive pressure for the company.

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Identify the six forces that shape competition in an industry. Describe how changes in the strength of these forces affect prices, profitability, and under which circumstances each can be considered a threat or opportunity. Why is a competitive analysis using the competitive forces framework a benefit to industry?
In examining the competitive dynamics within an industry, we discussed the need to first ascertain “the extent to which a company is a strong competitor” and the three (3) drivers of competitive behaviour. You are required to explain the two elements or basis used to determine the extent of competition from another company in the same industry and further explain the three (3)) drivers of competitive behaviour.
Compare the evolving company orientations used to adapt to the fast-changing competitive environment. Is there one orientation that companies should be following?
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