Crafting and Executing Strategy
Crafting and Executing Strategy
22nd Edition
ISBN: 9781260157475
Author: Thompson
Publisher: MCG
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Chapter 3, Problem 3ESP
Summary Introduction

To discuss: Weapons of competition that rival companies in the industry can use to gain market share and sales.

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What single industry do you think suffers the most from the bargaining power of buyers? How about the bargaining power of suppliers? Are entrepreneurial start-ups able to enter these industries? If so, how?
Choose from the following agricultural/agribusiness industry that you are interested with. Be specific. Animal production or livestock industry  Plant/horticulture industry Crop industry Fishery  Others ( be specific) After choosing  an industry, you are asked to research about it and be able to answer the following questions:  How attractive is the market?  In what way are competitors expected to respond if you enter the market? What is the current size of the market and how large is it expected to become? What are the current and projected growth rates?
Identify the six forces that shape competition in an industry. Describe how changes in the strength of these forces affect prices, profitability, and under which circumstances each can be considered a threat or opportunity. Why is a competitive analysis using the competitive forces framework a benefit to industry?
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