Crafting and Executing Strategy
Crafting and Executing Strategy
22nd Edition
ISBN: 9781260157475
Author: Thompson
Publisher: MCG
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Chapter 3, Problem 7ESP
Summary Introduction

To discuss: Key factors for being as a successful competitor in the industry.

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Compare and contrast industry market potential and company sales potential. How is an estimate of industry market potential helpful to managers? What factors are necessary to determine industry market potential?
Select an industry and consider how the industry life cycle has affected business strategy for the firms in that industry over time. Detail your answer based on each stage: introduction, growth, shakeout, maturity, and decline.
Why might a company wish to remain a competitor in an industry despite low or declining profitability?
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