Which is the most important for company's competitive advantage: internal consistency or market competitiveness?
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Which is the most important for company's competitive advantage: internal consistency or market competitiveness?
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- How might a planner decide on competitive growthstrategies using tools such as the market growth/marketshare matrix (Figure 2.3) and product-market matrix(Figure 2.4)?Identity the contextual influence that you believe will pose the greatest challenge to companies' competitiveness and identify the contextual influence that will pose the least challenge to companies' competitiveness.What is the significance of the Herfindahl-Hirschman Index (HHI) in measuring market concentration and competition within an industry?
- Identify the six forces that shape competition in an industry. Describe how changes in the strength of these forces affect prices, profitability, and under which circumstances each can be considered a threat or opportunity. Why is a competitive analysis using the competitive forces framework a benefit to industry?How can an organization effectively assess and enhance its strategic capability to gain a competitive advantage in the market?The justification for the fact that the fully competitive market is the most successful and most effective type of market and discuss the reasons.
- Who is market challengers?What types of quantitative analysis are useful to analyze whether a company should take a successful premium product and choose to go down-market?What is the role of competitive analysis in marketing, and how can companies gain a competitive advantage through effective analysis?