PRIN.OF CORPORATE FINANCE
PRIN.OF CORPORATE FINANCE
13th Edition
ISBN: 9781260013900
Author: BREALEY
Publisher: RENT MCG
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Chapter 28, Problem 4PS

Performance measures Describe some alternative measures of a firm’s overall performance. What are their advantages and disadvantages? In each case, discuss what benchmarks you might use to judge whether performance is satisfactory.

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Looking from a managerial perspective, why would a firm use a balanced scorecard in evaluating performance? What benefits would be derived from the use of this measure? Please provide at least 2 references to back up your opinion.
Compare and contrast short- and long-term goals for a company. Give an example of each, and explain why they are important for performance measurement systems.
discuss the advantages and disadvantages of economic value added for performance measurement
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