MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 16, Problem 7MA
Summary Introduction
To discuss: The advantages and disadvantages of conventional supply chain and vertical marketing system with examples.
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Give an example of a retailer that participates in an independent(conventional) supply chain and one involved in a vertical marketingsystem. Discuss the advantages and disadvantages of each.
Explain the following based on Supply Chain Management:1. Direct Distribution2. Indirect Distribution3. Wholesaler4. Retailer5. Omni-Channel
Provide four considerations when establishing a distribution or order fulfillment center.
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- Supply Management integration focuses on separate teams working together to share information, knowledge and experience. What is the difference between functional and cross organizationalintegration?arrow_forwardDiscuss the strategic value adding role distribution plays in supply chainarrow_forwardFrom a logistical perspective, what are some of thedifferences between online and in-store retailing?arrow_forward
- 1. What is the retailer's role as a member of the larger supply chain? 2. What are the different types of retail supply chains? 3. What is a vertical marketing channel? 4. What is the primary difference between a conventional marketing channel and a vertical marketing channel? 5. Why is collaboration so important in supply chains today?arrow_forwardExplain the term Full-service wholesalers?arrow_forwardDescribe the three phases of the evolution of the supply chain concept?arrow_forward
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