MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 16, Problem 10MA
Summary Introduction

To discuss: The manner in which Person X manages an important supplier if they become more unreliable in terms of quality and delivery.

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NOT AN ESSAY!  Effective supply management enables a firm to meet its strategic objectives and improve performance. You are a supply chain management consultant appointed by a fast-moving consumer goods (FMCG) organisation that is experiencing basic supply chain issues. Discuss any two supply management goals the FMCG organisation should achieve to improve the supply chain’s performance. You must also include practical examples as well as a justification as to why you have identified these two goals as the most important.
A supply chain’s primary function is to take products from creation to delivery, but it can also provide an organisation with a competitive advantage within an industry and with an organisation’s customers. From start to finish, supply chain offers opportunities to spearhead innovation, maximize organisational savings, boost company profits, and positively impact their customers’ experience through their brand. Do you agree or disagree with this statement? Explain
You are a Supply Chain Procurement Manager working for a large manufacturing company located in North America. Recently, you have found out that one of your suppliers is in contravention of your company’s standards of engagement because they are employing persons aged 14 to 16 years of age. Whilst you would prefer to end the business relationship with this supplier immediately, you have to weigh up the ethical issues with the commercial considerations including; the low cost of the supplies and the history of reliability of delivery from this supplier. Required: Based on your knowledge of corporate social responsibility, as well as supply chain logistics, what is the best course of action in this situation? Discuss.
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